Bali has long been equated with an exotic paradise, a picturesque vision of green rice fields and plantations, soaring volcanoes, cool lakes and rushing rivers, lush forests and palm fringed beaches. It is Indonesia's number one tourist destination and as a result suffers from commercialisation and overcrowding, but this is confined to a few main areas. The original charm of the 'Island of the Gods' and its smiling people is still very much in evidence, especially in the many small rural villages and fascinating places of the fertile interior.

What makes it distinctive from the rest of Indonesia is the belief in a predominantly Hindu faith, incorporating the ancient Indonesian animist conviction that natural objects are inhabited by good or bad spirits into every aspect of local life on the island. It is evident in their ceremonies, daily rituals and attitudes, visible in the offerings of flowers and food that adorn the roadsides, the charms hung inside taxis, and the numerous vibrant festivals that occur throughout the year. It is perceptible in their reverence for the Holy Mountain, the soaring volcanic cone of Gunung Agung, which is the spiritual centre of the Balinese universe. Scattered around the island are thousands of Hindu temples and places of worship. Art is also an integral part of daily life and every village has its artists, from the internationally acclaimed painter to the aspirational young cow herder. Ubud, the cultural centre, with its streets lined with art and crafts shops, also has performances of traditional Balinese dance and music. Art, together with tourism, is an important source of revenue for the island.

With its fine beach, the popular resort of Kuta is the most visited destination, but there are numerous other beach resorts around the island, and many more peaceful settings on the east coast at Candidasa, Sanur and the fishing village of Padang Bai, and on the northern coast at Lovina. There are a number of good diving sites and reef snorkelling close by.

Despite the shock of terrorist bomb attacks in October 2002 and 2005, which were aimed at foreign holidaymakers and killed about 225 people in total, Bali is still the tropical paradise of rich culture and beautiful land- and seascapes that has attracted those in search of an idyllic vacation for so long; however visitors are still advised to contact their foreign office for the latest travel advice before travelling to Indonesia, and Bali in particular.